They may be free, but their service is limited, and they’re bad for your deliverability.Įmail marketing tools like GetResponse help you not only to make your emails pretty (with free mobile-responsive templates and features like the Email Creator) but also help you build and segment your email list, automate your communication, and keep track of your campaigns. You might be tempted to run email marketing campaigns using tools like Outlook or Apple Mail, but I’d advise against it. Read on to learn more about using custom domains for email marketing and find out why it’s essential to authenticate your email domains, too. Email address with a custom email domain. And the more people see your emails, the more opportunities you’ll have to generate a positive ROI from your email marketing program. On the other hand, if you use a custom domain, you’ll be able to build a stronger sender reputation and have a greater chance of landing in your subscribers’ inboxes. While it’s easier to use a free email domain from Gmail or Yahoo!, mailbox providers mostly reject and filter out marketing messages where the sender cannot be easily identified or connected to a business. Want to build credibility and earn the trust of your target audience? Then the first thing you should do is ensure that you send your email marketing campaigns using a custom email domain. Send email campaigns using a custom domain Send your email campaigns at the right timeġ.Drive click-throughs with engaging content.Craft and test your email subject lines.
Use a professional email marketing tool.Send email campaigns using a custom domain.
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